Como vai, Forasteiro!?

Parece que você é novo por este pedaço. Se você quer se envolver, clique em algum destes botões!

8 Ground Rules Of App Store Optimization: How To Improve Mobile App Search Rank

8 Ground Rules Of App Store Optimization: How To Improve Mobile App Search Rank

Creating a great app is not enough to make it popular and profitable. You need to tell users about your creation and make them download it. That’s when it’s high time for App Store Optimization (ASO).To get more news about Aso Optimization, you can visit official website.

As Google research showed, 48% of users discover new apps by browsing app stores (mostly, these are Apple App Store and Google Play Store). The main goal of app store optimization is to let the user find, click and download your app from the entire catalogue of applications.

The key factors which influence app position in search results are the number of downloads and its dynamics, rating or user reviews, number of comments, dynamics of app deletes from a device, a number of app launches by users.
1. Make The Title Creative And Understandable.
You want users to remember the app name and at the same time, you want them to quickly figure out what it’s about. For example, you can name the app “Learn languages”, or “busuu”. Both variants aren’t good for a new app as the first one is too general while the second one doesn’t speak much about the purpose of the app. In this case, the most optimal name is “busuu — Learn languages”.
2. Write A Compelling Keyword-Rich Description
Put the most important positive sides in the first three lines of the description as to see the rest users have to click the “read more” button (and not everyone will do that!). If there are any social proofs of your app, consider putting these quotes at the beginning of description. It can be a blog review or popular person’s quote. Take a look at the description of Facetune, one of top paid apps.
3. Fill In Keywords
Think like your customers: which words would they type in search tab to find your app? Then write them in special Keyword fields. Apart from most popular keywords, use the ones you can’t put in a description. Check the app store rules and guidelines. For example, Apple gave recommendations what to do and not to do when selecting keywords. Make sure to update the keywords at least every two months.
4. Work On Ratings
The number and star rating of your reviews influence the app position in search results. App stores get profit from each download which means they show users only the apps they will most likely download. Users won’t download an app with bad reviews, so the more good ones your app has, the better it ranks. Plus, always get fresh reviews. This study shows that current reviews are almost 7 times more important than all-time reviews.
5. Create An Appealing Icon.
Nice icon encourages visitors to download an app, and the more people do that, the higher your rank will be. A good-looking interesting icon which reveals the purpose of the app and at the same time intrigues is a good way to get the user click on the app. Pay attention to the store requirements when designing the icon. Take a look at the recommendations for creating an icon from Apple and Google.
6. Add App Screenshots And Video.
Like with the app icon, screenshots influence the number of downloads. They help the user imagine what his experience will be like.

Include a keyword in one of the first screenshot captions, it may better search rank up to 2.4 times. Place at App Store Screenshots screenshots which show features and functions first, and then branded ones. Add a short video which shows how to use the app. Take a look at the appealing app video made by Grammarly.
7. Choose The Right Category.
If users are browsing categories to find an app, one mistake can cost too many downloads. You should choose the most relevant category. If you can’t decide between two or more, take a look at the number of competitors and choose the category with the least apps in it.
8. Add Foreign Languages.
Don’t ignore the huge populations speaking languages, other than English. Translating texts into different languages can become your competitive advantage. Also, change all texts in images and videos.

When you add another language to the app, you may fill in another set of keywords. There’s a small trick: write English keywords in another language version and the app will rank higher. For instance, you may have the word “fitness” in English version, and the word “trainer” in German version, so the app will rank for the keyword “fitness trainer”

Sign In or Register to comment.